“My conversation with Jay Leno”
MMG

“My conversation with Jay Leno”

Yeah, I know what you’re thinking.  THAT Jay Leno?  Yup.  That one. It happened some time ago.  I’m not going...

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Featured from the Archive
My trip to Barber Motorsports Park
Legacy
My trip to Barber Motorsports Park
August 14, 2026
“eyeballs, my foot!”
Editorial
“eyeballs, my foot!”
August 14, 2026
From the Archive
All Legacy MMG 24 posts
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Racing Ahead.
MMG
Racing Ahead.
Mackey Marketing Group has long developed a reputation as an advocate for leading edge marketing ideas within the arena of...
Read → August 28, 2026
Minting new fans
Legacy
Minting new fans
Read the latest story by Brian C. Mackey on Autoracing1.com.https://www.autoracing1.com/pl/502241/indycar-news-sixteen-years-after-barber-washington-demonstrated-an-enduring-truth-about-motor-racing/
Read → August 15, 2026
As read in both “Motorsport Sponsorship Marketing News” and Autoracing1.com — A How to: Treat ’em like Rock Stars!
Editorial
As read in both “Motorsport Sponsorship Marketing News” and Autoracing1.com — A How to: Treat ’em like Rock Stars!
I’ve read numerous articles over the past few days/weeks/months/years (pick one) about how INDYCAR needs to better promote their drivers...
Read → August 14, 2026
A “Top 10” — What racing is and what it isn’t.
History
A “Top 10” — What racing is and what it isn’t.
Motorsports. From a marketing perspective: What it is: Racing is a marketing platform, a means to communicate a commercial message...
Read → August 14, 2026
This means war!
Legacy
This means war!
There is a mighty war going on. And most of us don’t actually get to see it. I’m not nearly...
Read → August 14, 2026
Bright ideas. Creative Vision. Enlightened Solutions.
Legacy
Bright ideas. Creative Vision. Enlightened Solutions.
Big ideas.  Creative Vision.  Enlightened Solutions.  It takes many levels of expertise to create the kind of motorsport marketing promotion...
Read → August 14, 2026
College Football: 1. ~~~~~~ Motor racing: 0.
History
College Football: 1. ~~~~~~ Motor racing: 0.
It happened last week.  Alabama vs. Ohio State in the Allstate Sugar Bowl.  In my mind, this game will go...
Read → August 14, 2026
“…most recently Brian Mackey has raised our game to a new level with some excellent articles on the marketing of motorsports.”
Legacy
“…most recently Brian Mackey has raised our game to a new level with some excellent articles on the marketing of motorsports.”
Industry people in the know sometimes find themselves talking about us.   “…most recently Brian Mackey has raised our game...
Read → August 14, 2026
Change.
Editorial
Change.
Mackey Marketing Group is taking a vastly different approach to motorsport marketing.  The firm located in suburban Atlanta, Georgia has...
Read → August 14, 2026
Expansion plans underway with with long time MMG client Phil Wicks Driving Academy.
Legacy
Expansion plans underway with with long time MMG client Phil Wicks Driving Academy.
Exciting things are in store for the Phil Wicks Driving Academy.  For those of you who don’t know, Phil Wicks...
Read → August 14, 2026
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