1968
1968 – The Commercial Birth of Modern Motorsport
Before 1968, Formula One was funded by a combination of manufacturer ambition, private wealth, and national...
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Motorsport today is faster, safer, and more commercialized than ever. But the forces shaping the sport — innovation, risk, sponsorship, and competition — were forged in 1968. This isn’t nostalgia. It’s context that changes how you see the sport.
Lotus and Gold Leaf rewrote the commercial contract between sport and business — permanently.
The deaths of Clark and Schlesser forced a reckoning with risk that still defines the sport today.
Aerodynamics, engines, and materials entered an arms race in 1968 that has never stopped.
Founder of Mackey Marketing Group (1986–2019). Author. Strategist. A career built not observing motorsport from the outside — but operating within it at the highest levels of commercial engagement for over three decades.
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