Archive

motorsport marketing agency

As read in both “Motorsport Sponsorship Marketing News” and Autoracing1.com — A How to: Treat ’em like Rock Stars!
Editorial
As read in both “Motorsport Sponsorship Marketing News” and Autoracing1.com — A How to: Treat ’em like Rock Stars!
I’ve read numerous articles over the past few days/weeks/months/years (pick one) about how INDYCAR needs to better promote their drivers...
Read → August 14, 2026
Who we are. What we do.
Legacy
Who we are. What we do.
Mackey Marketing Group is a full service marketing agency.  By full service we mean marketing.  It’s our middle name.  It’s...
Read → August 14, 2026
Viewpoint: “Blaming an engine for running out of gas”
Editorial
Viewpoint: “Blaming an engine for running out of gas”
Blaming Indy Car’s television package for lackluster ratings is like blaming an engine for running out of gas. Indy Car’s...
Read → August 14, 2026
Shedding Light on Presenting a New Idea
MMG
Shedding Light on Presenting a New Idea
In my office, I have a poster reprint of a full-page TRW ad that was placed in the Wall Street...
Read → October 26, 2013
“My conversation with Jay Leno”
MMG
“My conversation with Jay Leno”
Yeah, I know what you’re thinking.  THAT Jay Leno?  Yup.  That one. It happened some time ago.  I’m not going...
Read → February 13, 2013

This website is unofficial and is not associated in any way with the Formula 1 companies. F1, FORMULA ONE, FORMULA 1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX and related marks are trade marks of Formula One Licensing B.V.